Levi’s, the iconic denim brand around for over 150 years, has found a new global ambassador in the form of NewJeans.
This exciting collaboration comes when both want to appeal to Generation Z, a demographic that values authenticity, sustainability, and individuality.
NewJeans, a rising star in the world of K-pop, is known for its edgy and fashion-forward style.
They have made a name for themselves in Korea and worldwide with their music and fashion sense.
It’s no wonder that Levi’s chose them as their global ambassador.
NewJeans embodies the youthful energy Levi wants to tap into while bringing a fresh perspective to the table.
NewJeans, the new Global Ambassador for Levi’s
— NewJeans (@NewJeans_ADOR) March 1, 2023
In a statement released by NewJeans, they expressed excitement about the partnership: “We are honored and thrilled to be with Levi’s, a timeless brand that represents the world’s most iconic pair of jeans.”
On the other hand, Levi’s is looking to use this partnership to appeal to a new generation of denim lovers.
According to a representative from Levi’s, the denim giant is excited to collaborate with NewJeans on a range of creative projects and performances as they take on the role of brand ambassador.
Both share a passion for innovation, sustainability, and individuality and are dedicated to bringing their unique styles to denim lovers across the globe.
The partnership between Levi’s and NewJeans is a match made in denim heaven. Both brands share a commitment to quality and innovation.
Levi’s has pioneered the denim industry, introducing new styles and technologies that have changed how we wear jeans.
NewJeans, on the other hand, is pushing the boundaries of fashion with its unique style and creative approach.
Levi’s 150 anniversary and NewJeans
As Levi’s celebrates its 150th anniversary this year, the partnership with NewJeans is a reminder of the brand’s enduring appeal.
Everyone from cowboys has worn Levi’s jeans to rock stars, and now, with NewJeans as their global ambassador, they are reaching a new generation of denim lovers.
This collaboration is about selling jeans and celebrating a cultural icon that has stood the test of time.
In conclusion, the partnership between Levi’s and NewJeans is an exciting development for both brands.
It’s a testament to the power of denim as a cultural icon and the enduring appeal of Levi’s as a brand.
With NewJeans as its global ambassador, Levi’s will surely reach a new generation of denim lovers who value authenticity, sustainability, and individuality.