A set of photos from TWICE’s latest Season’s Greetings is drawing a wave of criticism online. This time, the focus is on Sana, whose images from the product have left many fans uncomfortable and asking who signed off on them.
Backlash Was Already Building
JYP Entertainment had already faced pushback over the concepts chosen for its female groups’ Season’s Greetings, which many netizens described as misogynistic. The conversation intensified once photos of Sana cleaning windows began circulating.
On the surface, the idea of a cleaning-themed shoot might look harmless. However, many viewers feel the way the photos were framed and shot leaves room for innuendo, and they worry the images can be taken out of context and used against the idol. Since fans were already unhappy with the overall concept, seeing these pictures only made their frustration stronger.
What Fans Are Saying About TWICE Sana Season’s Greeting Photo
On X, one user asked in disbelief who had approved the window-cleaning photos for the “spotless” concept. Another said they already disliked the Korean version’s concept but became genuinely angry after seeing the images, adding that someone on the team may be setting the members up on purpose.
Other fans pointed out that Sana is already sexualized far too often, and that the company must understand how such pictures would be interpreted and repurposed by creeps and fan-page accounts that profit from them. They called on JYP to put the image and safety of its female idols first.
Some supporters are also urging others not to share or engage with the photos, in order to keep them from spreading further on other platforms. As criticism of the company’s marketing approach continues to grow, fans are waiting to see whether JYP will respond.
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