A Brief Perspective on Gen Z Content Preference and Behavior
According to a recent report by Cognizant, Generation Z is going to surpass generation Y. But who are Gen Z, and what do they want? Or better, are we prepared to serve content for the next generation of people? The sudden shift in marketing methods and the overall consumer products are all due to the infiltration of Gen Z into the mainstream markets? For the uninitiated, Gen Z is people loosely born between 1997 to 2010. These individuals are top of the chain and are a significant factor in what…
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